Medtronic
See how Bryant Brown’s healthcare marketing campaign for Medtronic Diabetes help grow the market for insulin pumps and glucose monitors.
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Medtronic

Branding the benefits of glucose monitoring and insulin pumps
Medtronic Paradigm brochure cover
Category
Devices
About This Project

Challenge:

Build awareness of, as well as patient and provider demand for, the new Medtronic system that integrates an insulin pump and continuous glucose monitor. Offset steadily increasing competition from newcomers trying to capitalize on the rapidly growing market by offering products of varying quality without the backing of a dependable patient support infrastructure.

 

Solution:

Create a multimedia healthcare marketing campaign emphasizing the pioneering innovation, unparalleled reliability, and award-winning support unique to Medtronic Diabetes.

 

Results:

The Medtronic Diabetes Group is the world leader in advanced diabetes management solutions and now accounts for more than $1.7 billion dollars in total annual sales.