Learn how Bryant Brown’s healthcare marketing specialists use metrics and key performance indicators to measure the success of your campaign.
Healthcare marketing metrics, KPI, healthcare marketing KPI, healthcare marketing key performance indicators, key performance indicators, ROI, return on investment, healthcare marketing agency, healthcare marketing, healthcare marketing agencies
page-template,page-template-full_width,page-template-full_width-php,page,page-id-18453,bridge-core-1.0.5,cookies-not-set,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-18.1,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.10.0,vc_responsive


Full service. All the time.

Metrics & KPIs

A greater measure of assurance

As a full-service medical marketing agency, we continuously monitor the implementation of the strategic and tactical plans to evaluate effectiveness and ROI.


Each tactic has a goal. And while all tactics share the loftier goal of enhancing your brand image – a sometimes unquantifiable perception – each also has measures of interactivity: exposure, engagement, and action.


Digital advertising offers the greatest opportunity for tracking and measuring the success of a campaign. And if the campaign is not succeeding, revisions and refinements can be made instantly to correct the course.


However, print and broadcast advertising also should include a variety of built-in metrics.


Quantitative key performance indicators (KPIs) of your marketing campaign may include:


•  Website interaction: consumption, engagement, conversion

•  Social media engagement: lookers, likers, followers, forwarders

•  Affinity group signups

•  Ad campaign metrics: phone calls, web page visits, business reply cards

•  Email metrics

•  Conference attendance

•  Webinar metrics

•  PR pickup


KPIs that encompass both quantitative and qualitative aspects may include:


•  Media engagement: reliance on your brand spokespeople for interviews, expert opinions, participation in panel discussions, and other activities

•  Results of market research of your customers and other audiences

•  Anecdotal reporting by your sales representatives and other company personnel


Your success depends on the outcome of your KPIs. Same with us – our reputation rests on our results. We welcome the opportunity to prove to you just how effective our work can be on behalf of your brand.

Want to learn more?