Website Development
User-friendly and optimized for search results
User-friendly and optimized for search results
Website development is one of our key specialties. We plan, write, design, program, and optimize websites that are easy to navigate on your desktop, tablet, or phone, and loved by Google.
Planning, writing, designing, programming, optimizing
In the planning stage, we work closely with you to:
• Define your positioning and key messages
• Optimize the user experience
• Optimize the sales cycle to get our prospects further down the funnel
• Review website design best practices
• Identify primary goals and define the strategy for your website
• Map the key personas by creating profiles of each of your key customers, including their specific wants and needs
Once the planning stage is done, then comes the creation of the website. This is done in phases:
• Creation of the sitemap
• Creation of wireframes
• Writing the copy: this is a particular strength of Bryant Brown because we have only senior writers with extensive medical experience. Plus, we write SEO-rich copy
• Designing the website
• Programming the website
Once the website is done, we institute continuous improvement for the greatest return. We maximize ROI by setting goals, measuring results, and adjusting and improving where necessary. We do this on an ongoing basis to optimize results.
To promote the website, we develop strategically targeted campaigns in all media to meet your goals.