The goal is to help drive consumer demand for Valeant’s Insta-Glucose OTC glucose replacement treatment for hypoglycemia. Ideally. every person with diabetes will have – at home and while traveling – multiple packs of the product. As an alternative, some patients resort to off-the-grocery-shelf tubes of cake frosting, filled with processed sugar and food coloring.
Create the “Stop a hypoglycemic crash in a flash” healthcare marketing campaign, integrating online, print, and TV promotions, along with a mobile glycemia-tracking app plus collateral for patients, families, and physicians.
More retail pharmacies nationwide began stocking the product. Sales and revenue achieved the highest levels in the brand’s history.