For highly specialized care such as neurological treatment, the Queen of the Valley Medical Center in Napa was losing patients to the University of California San Francisco Medical Center, Stanford, and other “big city” centers. To meet demand and offer patients an alternative in closer proximity, “the Queen” built a neuroscience center. They engaged Bryant Brown to create the launch campaign designed to generate physician referrals to, and patient demand for, Queen of the Valley Medical Center’s new Peggy Herman Neuroscience Center.
Implement a healthcare marketing campaign of online promotions, outdoor boards, newspaper and magazine ads, radio ads, and event marketing.
Census is at capacity. Queen of the Valley Medical Center has become the preferred resource for neurological care throughout the Napa Valley region. It also has become a “medical tourism” destination for patients and families nationwide seeking advanced, often extended neurological care and rehabilitation services in the beauty of the Napa Valley.