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Healthcare digital marketing agency Bryant Brown creates programmatic ads that microtarget audiences for maximum ROI: OTT, CTV, DOOH, video ads and more.
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Full service. All the time.

Programmatic Advertising

Microtargeting for maximum ROI

Hand holding cellphone with VEP Healthcare website on screen

Bryant Brown Healthcare uses digital programmatic ads to help clients precisely reach their target audience, so no budget is wasted in promoting to people who have no interest in your product.

 

See how we used programmatic ads to promote VEP Healthcare.

Putting the power of programmatic ads to work for you

 

Digital programmatic advertising has revolutionized the way healthcare marketers advertise and promote their brands.

 

It uses automated software to plan, purchase, place, and optimize ads in real time to ensure they reach the right person at the right time in the right location—all with the right message.

 

How we precisely target HCPs and patients

 

HCP professional codes: NPI, CPT, and HCPCS.

 

Demographic targeting: Age, gender, occupation, education level, parental or marital status, income, and location.

 

Behavioral targeting: Website browsing habits. Because of privacy issues, medical marketers are trending toward contextual targeting.

 

Contextual targeting: Keyword targeting and website content.

 

Geofencing: Location-based technology delivering ads to audiences on their tablet or phone at a hospital, doctor’s office, health fair, medical conference, or other location.

 

Retargeting: Sending ads to people who’ve engaged with your advertising, website, social media sites, or landing pages.

 

How we precisely target via omnichannel marketing

 

Connected TV (CTV): Smart TVs, gaming consoles, and streaming devices like Apple TV and Roku that connect to the internet and let users stream their favorite programs.

Over-The-Top (OTT): Think Netflix, Hulu, Amazon Prime, Disney+, Peacock, YouTube TV, Sling TV. Viewers pay to stream shows via the internet—no cable box or satellite service needed.

 

Facebook/Instagram/LinkedIn ads: These appear in news feeds, stories, or Facebook Messenger. They offer rich demographic data for precise targeting.

 

Display advertising: Reach a wide audience across multiple platforms. Examples include banner ads, interstitial ads, and rich media ads featuring video or audio.

 

Video ads: These play before, during, or after user-selected video content on platforms like YouTube, Facebook, and Instagram.

 

DOOH (digital out-of-home) advertising: On-the-go digital ads on billboards, at bus stops, in stores, on elevators, at gas stations—just about anywhere.

 

Real-time optimization for greater ROI

 

Traditional advertising can sometimes be difficult to quantify. With programmatic advertising, metrics are available in real time. So you can quickly gauge the effectiveness of your campaign and make any changes—in the creative, the offer, and/or the media—if needed.

 

The result: a higher return on investment (ROI).

 

Want to learn more?