Content Marketing
Build brand loyalty by telling, not selling
Build brand loyalty by telling, not selling
Today, people are searching for content that informs and educates. And they don’t want to be sold. Marketers who effectively deliver pragmatic content of real value—objective information without hype and promotional messages—are perceived as trusted sources and authorities in the field.
We deliver a full range of medical content marketing services to help our clients achieve these goals by creating content of relevance to their customers. Here are a few samples:
Copy is key
There are plenty of writers out there, some very good. But few have a deep understanding of both healthcare marketing and how to communicate effectively to all audiences, including healthcare professionals, patients, and caregivers.
For blogs and websites, the writer must also understand the importance of keywords and SEO in order to achieve a higher page ranking.
Bryant Brown understands. We specialize in creating marketing communications for clients in all sectors of healthcare: pharma, medical devices, diagnostics, hospital and health systems, advocacy groups. And we know how to make it keyword-robust and search-friendly.
Once you have the content, it’s time to distribute it
Once content is created, we then effectively—and cost-effectively—promote it via a variety of tactics:
• Websites
• Blogs
• SEM campaigns
• LinkedIn and Facebook campaigns
• Email campaigns
• Landing pages
• Social media
• Press releases
Create content-rich communications for your audience. With Bryant Brown. And watch that audience grow.