21 Oct Our favorite AI tools to help you work smarter, not harder

Today, AI (artificial intelligence) is being employed in a wide variety of industries: aerospace, automotive, finance, manufacturing, medicine, and more.

Even in private life, people are using AI to help them write letters, create videos, and more.

There are numerous AI tools available to help healthcare marketers perform routine daily tasks,  predict market trends, optimize websites, deliver research, and on and on.

Here we share how you can leverage AI tools to streamline your marketing efforts and build your brand—efficiently and cost-effectively.

Customer personas

Creating personas works in conjunction with audience segmentation to help you know your audience more precisely. With customer personas in place, you can tailor copy for emails, websites, and social media ads as well as advertising images, product packaging, customer support scripts, and loyalty programs.

Until recently, personas were most often created using focus groups, telephone interviews, or online surveys. Interviewing stakeholders, sales reps, and willing customers also provided valuable insights.

Now, AI tools such as ChatGPT and Claude can be used to create customer personas. But think of this as a first step; you should always validate any AI-created personas with your internal team and external partners. Be sure to update your personas as you grow your customer base and gather new data. And customize your customer personas in detail.

Because you know your audience better than any algorithm.

Website optimization

AI-powered tools like Clearscope, MarketMuse, and Surfer SEO analyze top-ranking content and provide recommendations to optimize your own, eliminating guesswork. These tools help ensure that your content aligns with search engine expectations.

Alli AI can assist in crafting meta titles and descriptions, which are essential for attracting users from Google’s search results to your website. Alli AI can also suggest backlink opportunities to boost your domain authority, a key metric in determining how well your site ranks on search engine results pages (SERPs).

Content creation

AI writing tools such as ChatGPT, Copilot, Gemini, and Jasper are great for building outlines, brainstorming ideas, suggesting blog topics—even overcoming writer’s block.

However, AI-generated content should be seen as a starting point, not the final product. For healthcare products or services, every claim must be substantiated and properly sourced from clinical articles or other reputable resources. It is also essential you ensure that the wording of every statement is original, not plagiarized. (AI tends to pick up sentences or whole paragraphs from previously published content – often verbatim with little or no modification.)

Digital advertising

Platforms like Albert or Adext leverage machine learning to enhance ad performance across various channels. These tools automatically refine audience targeting, adjust bids, and maximize your ROI, often delivering better results than human-managed campaigns. This is among the most successful of AI’s uses to date.

Social media management

AI-fueled tools like Sprout Social or Hootsuite analyze engagement trends, improve posting times, and generate social media content. These capabilities can greatly simplify and enhance the efficiency of your social media management.

Competitive analysis

Tools like Crayon or Kompyte continuously monitor your competitors’ online activities, such as content updates and pricing changes. Having this real-time competitive intelligence gives you the edge to stay ahead of market trends and make adjustments to your strategies as needed.

If you need to extract data from websites quickly, Browse AI can help. It enables you to assess competitor brands, identify emerging trends, and monitor pricing strategies, reviews, and product launches by training a bot to gather the necessary data.

Email marketing

This is another area where AI is at its best. It can greatly improve your email marketing strategies. Tools like Jacquard (formerly Phrasee) leverage AI to craft and optimize email subject lines, while platforms such as Seventh Sense and MailChimp analyze subscriber behavior to determine the ideal time to send emails.

Reply’s Sales Email Assistant automates responses in email campaigns. You can create multi-channel cold email drip campaigns, and Reply will handle the rest, using AI-powered response scoring to help you identify high-potential leads.

Image and video creation

Current AI tools for creating images and videos are improving rapidly. Today, designers rely on AI tools for:

• Automating time-consuming, repetitive tasks: AI can help with image resizing, color correction, and background removal.

• Enhancing images: Create a prompt to describe a desired mood or style you want to create. AI will generate images, visual references, and mood boards—which may spark your creativity.

• Generating ideas: AI can upscale low-resolution images, remove noise and unwanted background objects, and even colorize black and white photos.

Adobe’s Firefly software utilizes AI features like Generative Fill to quickly add or remove elements from images using simple text prompts.

Midjourney and DALL·E 2 are widely used AI tools that generate art based on detailed text descriptions.

Google Ads leverages AI to create multiple variations of display ads by using visuals and copy you provide. It tests different headlines, descriptions, and images to gather performance data and optimize ad effectiveness.

AI tools like Synthesia and invideo AI allow users to create custom videos from scripts or text prompts. These videos, ideal for sales training, demos, or marketing, can be tailored to specific languages or avatars based on user preferences.

Put the power of AI to work for you

It’s a powerful tool in healthcare marketing. One that can help you precisely identify and target your audience—and deliver customized messages that expand your brand and build your business.

Want to know more? Let’s talk!