Services

Blogging

A blog doesn’t have to be a slog

Blogging is an important form of content marketing—and one in which Bryant Brown excels. We deliver complete medical content marketing services.

Creating consistent, relevant content for a blog is tough going for many companies. They start with the best intentions of posting frequently. But too often, the frequency drops off and the blog becomes dormant. And a dormant blog is worse than no blog.

One way Bryant Brown helps prevent that from happening (and it happens a lot) is to create an editorial calendar for each client’s blog, listing topics for every blog installment week by week, month by month, timed to the client’s activities and industry events (and always with the flexibility to accommodate “breaking news”). Then we write the content for each blog.

Once you have reviewed and approved the blogs we draft, they are ready to be posted to help you achieve an ongoing, always-updated presence on the web and in the blogosphere.